About Specialized



It's You, Only Faster

Since 1974, we’ve had one goal: Innovate and inspire to improve riders’ lives. So, when we developed our first electric bike in 2009, we knew it had to ride and feel like a great bike first—something we’d really love to ride ourselves. We wanted you to feel like you were on a “regular” bike, but that somehow, you’d grown superhero legs. Our core mission still hasn’t changed. It’s now, and forever will be, our promise for every Turbo: It’s You, Only Faster.





Californian-Designed, Swiss-Engineered

Taking a motor and battery off the shelf would be easy, but we never compromise by just doing the “easy” thing. Instead, we develop our tech in e-Bike-obsessed Cham, Switzerland, and we tune the ride at our Morgan Hill, California headquarters. We carve our own path to deliver electric bikes that ride like they’re truly you, only faster.